Dr. Martens's appeal to people who have their own individual style but share a united spirit - authentic characters who stand for something. People who possess a proud sense of self-expression.People who are different.

The first pair of Dr. Martens boots rolled off the production line on 1st April 1960. With its musicians, youth cultures and tribes.These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM's.

The simple silhouette allows people to customize each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion.On an emotional level, they are a flag of attitude and empowerment.